Welcome back!

This week is all about the ladies (& the fellas might be interested in this article for their lil’ lady too). So many women are always looking for the next best bra: one that has the right push-up look, the prettiest lace, and the overall most stylish bra. However, many women aren’t really focusing on the fit and right cup size so women end up with a bra that doesn’t really fit perfectly, and have a little “extra” spilling out from the top–now what?

Meet the best and most stylish solution for finding the ultimate bra. Jenette Bras, The Alphabet starts at ‘D’,  is a place where many women can finally put to rest the quest of the perfect bra for size D+. We spoke to owner Jenette Goldstein at her store in Pasadena, CA, and discussed why it’s not only important, but a complete necessity for women to purchase the right undergarments from everyday wear to their big day down the aisle.

Q. What is the most common mistake women make when trying to find their correct bra size?
A. Using an online self-measuring guide. Results of doing this will range from inexact to wildly misleading, and are designed to sell you the bras the retailer has in stock, not the bra that fits you best. Only a personal fit specialist can match your individual body to the size and make that fits you properly.

Q. How does a bride go about picking the right bra?
A. The bra must be selected in conjunction with the dress. Is it strapless? Is the back low? Don’t imagine you’ll be able to find the perfect bra at the last minute. Knowing the type of dress and look that you want, we can find you undergarments that will make you feel amazing.

Q. What can a bride do if she wants plumper looking breasts?
A. The smaller busted bride may want to choose a bra with a bit of pad in the cups. Assuming the gown is strapless, fuller busted gals will need to wear a basque for support.

Q. What can a good bra do for a bride?
A. For bustier gals, a good
bra is critical in creating a perfect silhouette. Every bride can enjoy
the confidence that comes from feeling well dressed and supported from
the inside out.

Q. What can a boutique like yours offer a bride while shopping?
A. Most bridal shops have a very limited selection of foundation wear
and even more limited knowledge of bra fitting. Jenette Bras offers full
service, expert fitting in a chic, intimate setting. Our comprehensive
selection is composed of the highest quality brassieres in the world
for D+ gals: brands like Primadonna, Empriente, Maison Lejaby, and
Freya, which are not available in American department stores. Our
expertise goes way beyond the stated band & cup size to the specific
fit of each bra for your body type. The bride, her mother, and her
bridesmaids can bring their dresses to us and find the perfect bra or
basque to match– one that doesn’t leave her looking like a vienna
sausage when the dress comes off. The bride-to-be may also want to look
at a Wedding Night set, and a swimsuit or two for the honeymoon. Her
size and preferences will be on file in case her grateful spouse would
like to buy her a gift sometime. She can come back later for the
maternity fitting.

Q. Any tips for the bride on her wedding day?
A. Don’t be worrying about your underwear. Resolve that issue way ahead of time!

Q. What’s your favorite part of this job?
A. Meeting gorgeous, dynamic women from all walks of life and helping them look and feel their best. And the men are more than welcome to come in and enjoy our reading material in the lounge area too.

Love what you see here? Find Jenette Bras in two locations in Los Angeles for your personalized visit, and in the meantime, visit her website and check out the endless selection of beautiful items.


4308 Melrose Avenue
Los Angeles, California 90029

Tuesday – Saturday 11 a.m. to 7 p.m.
Sundays 12 p.m. to 5 p.m.

18 East Holly Street
Pasadena, CA 91103

(626) 744-9484
Tuesday – Saturday 11 a.m. to 7 p.m.
Sundays 12 p.m. to 5 p.m.

Have an amazing day, and remember to breathe.

As a fun loving couple, we love hearing “I Dos!” We provide beautiful photography and unique albums for your upcoming wedding and we capture who and what you represent to each other. Be sure to view our portfolio, and blog featuring Wedding Tips and Experts We Love interviews to plan your perfect day!

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